NANA’S is a brand producing pickles with natural ingredients following simple recipes. Their aim is encouraging people to lead a healthy life and have better food choices.
People today do not much care about what they eat and where the food come from. NANA’S, local small grocery store in Japan was founded with a mission to raise awareness and make people happier providing food.
The Solution
In order to attract more people and boost their interest in food, stylish black packaging was chosen. It has a cut-out vegetable to see the content, real vegetable represented that it only contains natural, safe and visible ingredients.
